— Private Market Intelligence

Built for owners.
Not brokers.

The intelligence, tools, and deal structures that institutions use — finally available to the business owners who built something worth protecting.

Value My Business Join Free — 1,000 Founding Members
$14T
Private business wealth in the US
76%
Owners with no exit plan
10–12%
What brokers take. We give you the tools instead.
— Seller Financing — Earnout Structures — Equity Rollovers — EBITDA Valuation — ESOP Planning — Deal Structure Modeling — Exit Readiness — SBA Lending — Seller Financing — Earnout Structures — Equity Rollovers — EBITDA Valuation — ESOP Planning — Deal Structure Modeling — Exit Readiness — SBA Lending

— Why We Exist

The system was designed to keep private markets private. We're changing that.
01

Business owners are the last to know. Brokers, PE firms, and institutional buyers all have sophisticated deal intelligence. You've been negotiating blind.

02

There are more than two options. Most owners think the choice is full sale or nothing. There are five deal structures most brokers never mention — because they're paid to close, not to optimize your outcome.

03

Your business is worth more than you think — if you know how to structure it. The difference between a naive exit and a structured one is often 30–60% more in your pocket.

— Platform Tools

Everything free.
For founding members.

Claim Your Spot →
Tool 01
Business Valuation
Calculator
Enter your revenue, EBITDA, industry, and key business metrics. Get an institutional-grade valuation range with the exact methodology explained — including which factors are moving your multiple up or down and what you can do about each one.
Free — Live Now
Run Your Valuation →
Tool 02
Exit Structure Modeler
Model five deal structures side by side — full sale, seller note, earnout, equity rollover, ESOP — with real dollar outcomes and tax implications for each.
Coming Soon
Tool 03
Exit Readiness Score
A 25-question assessment across six dimensions. Know exactly what's limiting your valuation and what to fix before you go to market.
Coming Soon
Tool 04
Deal Intelligence Hub
Every deal structure term defined in plain language with real transaction examples and numbers. Your private markets education in one place.
Coming Soon

— Tool 01 / Business Valuation Calculator

What is your business actually worth?

Not what your broker told you. Not what you hope. What the market would actually pay — and what's moving that number up or down right now.

$2,500,000
$500K$20M
$500,000
$100K$5M
— Valuation Analysis · Confidential
What's Driving Your Valuation

This tool provides educational estimates only and does not constitute financial or investment advice. Actual business valuations depend on many factors and should be confirmed by qualified advisors.

— Founding Membership

Free for the first
1,000 owners.

Every tool. Every resource. Free — for founding members who join before we launch publicly. No credit card. No broker calls.